Career of Advertising and Marketing Managers Research Paper

Career of Advertising and Marketing Managers - Research Paper Example All the components of marketing mix must be considered while making marketing decision B. Marketing manager 1. Role of marketing managers in product development 2. Marketing manager as the head of marketing department C. Knowledge, skills and abilities of a marketing manager 1. Required knowledge of a marketing manager 2. Skills required for one to become a marketing manager 3. Required abilities of a marketing manager D. Tasks and activities of a marketing manager 1. Occupational tasks of a marketing manager 2. General tasks of a marketing manager 3. Specific tasks of a marketing manager Conclusion To succeed in marketing, organizations have to employ the assistance of a qualified marketing manager. The manager, on the other hand, should be willing to apply the necessary knowledge and skills to market the ideology of the organization to potential customer. However, organizations have to be willing to provide the marketing manager with necessary resources to enable them execute their duties effectively. Introduction Eddie Robinson asserts that "The will to win, the desire to succeed, the urge to reach your full potential... these are the keys that will unlock the door to personal excellence† (Eddie Robinson para 9). ... One of the myths about marketing is that an organization needs to understand marketing in order to succeed. On the contrary, business is all about people, and thus the organization needs to understand the people other than marketing itself. Another myth of marketing is that mass marketing is the best form of marketing. Conversely, there are other more effective marketing methods such as personal exposure, face-to-face marketing and direct marketing (Laidlaw para 8). These other forms requires proper planning, a role carried out by the marketing manager. Marketing has taken a very new dimension, leaving the old methods and adopting modern forms that yield better results. With the advancement in technology and the expansion of customer-product awareness, organizations are now reviewing their marketing strategies. This creates the need for acquisition of qualified workers to adapt to the changing world. According to the Direct Marketing Association, for instance, mobile direct marketing spending is expected to grow by 51% in 2011 and by 39% in the following year. As a result, the spending will reach $31.3 billion in 2011 and 35.4 billion the following year (Kaye para 1). Advertising agents and website designers are also aligning themselves to this new development. Nearly forty percent of companies in the United States use internet for marketing purposes, as indicated in the graph below (Kagan para 1). Graph 1: Online marketing statistics Source: Kagan 2011 Marketing as a career has a great potential for advancement and in return promoting high revenues to the organization. Over the last few years, marketing has taken a new dimension, with marketers embarking on online marketing and other contemporary forms of marketing. Myspace.com website, a